Streamlining E-Commerce Platform for an enterprise with Development

A mid-sized e-commerce retailer specializing in consumer electronics experienced significant growth over the past few years. However, with increased traffic and sales, their existing e-commerce platform began to show signs of demands which led to a decrease in customer satisfaction and a drop in conversion rates.

Our Case Study

Streamlining E-Commerce Platform for an enterprise with Development

July 5, 2024
Vectorstack

Objective:

To improve the performance, usability, and reliability of their e-commerce platform to enhance user experience and increase conversion rates.

Challenges overview:

Performance Issues: The enterprise was experiencing slow site loading times, particularly during peak website traffic and facing high bounce rates due to sluggish site performance.
Checkout Problems: They faced issues like frequent errors and timeouts during the checkout process and experienced complicated and lengthy checkout steps causing cart abandonment.
Navigation Difficulties: They had major concerns with Inconsistent and non-intuitive site navigation and difficulty in finding products and filtering search results effectively.

VectorStack's approach:

Performance Optimization: We transitioned from a shared hosting environment to dedicated servers with enhanced load-balancing capabilities to manage high traffic volumes. Our team refactored and optimized backend code to improve efficiency and reduce server response times.
Checkout Process Enhancement: VectorStack streamlined the checkout process by reducing the number of steps and integrating a one-page checkout option which ultimately improved error handling mechanisms to provide clear and actionable feedback to users. We updated to a more reliable and faster payment gateway with better fraud protection and a smoother user experience.
Navigation and Usability Improvements: By revamping the site’s user interface to make navigation more intuitive and enhanced the search functionality with advanced filtering options, autocomplete suggestions, and improved relevance of search results. Therefore, ensuring that the platform was fully responsive and optimized for mobile devices as well.

Outcome:

Improved Performance: The average page loading time reduced from 6 seconds to 2 seconds with decrease in bounce rate by 40% due to faster site performance.
Enhanced Checkout Experience: We reduced cart abandonment rate by 40% with a simplified checkout process and Increased transaction success rate by 30% due to better error handling and payment gateway improvements.
Enhanced Navigation & Design: Our team achieved a 60% increase in user satisfaction by implementing a more intuitive and responsive site design. These improvements, combined with advanced filtering options, led to a 2x boost in conversion rates, demonstrating the powerful impact of a user-centric approach.